While attending the Ingram-Micro Spring Partner Connection Summit this May in sunny Hollywood, Florida, I watched lifeguards rescue swimmer after swimmer that lost track of their location in the ocean and were pulled out to sea in a dangerous riptide.

My wife and I couldn’t understand why swimmers weren’t splashing within the limits of the buoys – each time the lifeguards hauled someone in, they pointed out the buoys to the rescued swimmers AND to any swimmers within shouting distance on the beach.

A few days later, when we boarded a vessel for an off-shore snorkel adventure, we found just how easy it is to be whisked away by waves and scenery. While observing the schools of fish beneath us, I popped my head up to see how close we were to the dive flag the marked our boundaries. Mere inches!

We sometimes find ourselves in similar situations when working with small businesses; they may be unaware that they are caught in an undercurrent of poor technology practices, hardware purchases, dismal security and poor policies. Once businesses feel the pull and pressure of the current, they panic.  Businesses fight the waves and current instead of swimming parallel to the shore into the clear waters of prosperity and growth.

While we are happy to lifeguard for clients and rescue them from a sea of break-fix spending, we find much more satisfaction in working with clients to place buoys in the area where they are comfortable swimming.  Swimming within the buoys helps them stay clear of the dangerous break/fix riptides and enjoy the many benefits of leveraging technology to move their businesses forward.

A marketing session at the conference asked us to take a closer look at our passions to determine where to focus our marketing efforts.

Our passion is providing total support and peace of mind to our clients.

Iowa Data Centers and Infrastructure Technology Solutions – Trusted, IT solutions.